Commercial New Media Strategies
New media strategies can entail a whole host of different elements, including commercial, political or even societal issue. Selling products through social media sites is being explored by many companies across the world. In fact a phrase termed “f-commerce” has been used to denote ways of selling through such new media strategies. Facebook commerce or “f-commerce is still in its infancy but it has begun to become more prevalent over the last few years. Drinks companies especially such as cider brand Magners and soft drink giant Coca Cola are trying to use the likes of Facebook to their advantage.
It must be said though that such new media marketing may take some time to perfect. According to a report by Havas Media Social, a significant number of people haven’t actually bought something directly through Facebook. 89% according to the report had never bough anything directly through Facebook and only 25% said that they would if the offer was exclusive to the site itself. So the question becomes, can such new media strategies really be of commercial value if there is no real conversion rate to customers? You also need to consider getting the best hosting from a reputable supplier like bluehost.
It must be emphasized however that buying directly through Facebook is not the primary of such new media marketing. In fact, it can be said that such social media sites are not places to go to buy things. They are places to go to talk about things. Basically it is about creating buzz about a product and utilizing new media strategies to make people more aware of your brand by utilizing the sheer power of Facebook and its millions of users. Moreover, social media complements SEO and works well with tools like senuke.
The site is a great as a space for product reviews, and if your spread the word about a product enough, with effective Facebook campaigns and importantly a viral video, you can begin to make headway in this avenue of new media marketing. Facebook is not a retail shop, it is a place like a Coffee shop where people have discussions and relax. The best new media strategies therefore require you to get your brand or product being discussed enough on these social media sites.
The link between social peer pressure and the decision to buy certain products is evidently clear, and the best way of influencing social groups these days is by utilizing the tools they use most often. New media marketing therefore has a critical role to play in the future as there is certain to be a causal link between social media and purchasing choices as Facebook and the likes of Twitter become more involved in our lives.
The impact of social pressures and influences on people’s buying habits was suggested to be close to 90% in some polls and surveys. This has to mean that using new media strategies such as Facebook advertising campaigns is the way forward for most commercial businesses. There are actually some great positives for both companies and customers if this is the way forward for marketing in the future:
1. Consumers will get the best products – Using new media strategies, businesses can get instant opinions on the products they sell. Whether the feedback is good or bad, businesses will know straight away whether a product is the right one for the consumer. If the reaction is bad, they can adjust the brand, service or merchandise to tailor more to the needs to the consumer they are selling to. It means a very positive company to customer relationship where consumers will get closer and closer to the products they need and want.
2. Facebook fan communities are a great way for customers and retailers to interact. As well as retailers being able to ascertain feedback from the community they create, the online shops could also give exclusive information and prices to their members for staying loyal. The user is therefore a community member who gets a positive experience with the brand and will then spread their message to others, increasing the purchasing base for the product or brand in question.
3. At the end of the day, new media strategies can lead to improved products and everything becoming more personalized for the customer. Businesses will have a better understanding of their customers by assessing what sort of people buy the product by interacting with their social media communities. It can also lead to new products being created borne out from this greater understanding of the customers that the company or brand sell to. We know one entrepreneur who set up a successful community to deal with the EB5 visa and another that covered green hosting.
4. A form of trust can therefore evolve between consumer and retailer too. Not only is the community interacting more with the company itself, getting better products and better prices, direct access to buying products online through Facebook will eventually lead to greater conversion rates. People are more aware of the product on sale and will trust the site which the Facebook fan page is referring to, to buy the product.
New media marketing is certainly then a great step forward for greater interactivity between customers and the retailers they buy products from. In fact, Facebook itself is beginning to understand the benefit of these new media strategies by eCommerce and have developed new and innovative ways to help companies market products through the power of Facebook. Security is also an issue and we recommend you get overnight prints coupons and the best software with your ESET promo code.
Social commerce or more specifically “f-commerce” definitely looks like one of the best new media strategies in the future, especially with Facebook trying to encourage such developments themselves. A significant development recently is that Facebook have signed a deal with eBay which will allow eBay sellers to set up “social commerce applications,” effectively seller market stools on Facebook itself. The famous “like” button will now have a few stable mates, including “buy,” “want” and “review,” and you can share these links with Facebook friends.
This style of new media marketing is definitely going at a fair pace then. With the likes of Groupon already leading the way in social activity for new media strategies, it looks likely that Facebook will look to follow suit as the biggest social media platform in the world to capitalize on the massive financial rewards which could be gained through the advertising opportunities. You will still need to send faxes some times and you should try out the free efax offer here.
There however a few teething problems with Facebook. As I have mentioned already, it is a place where people meet socially to talk rather than to buy products. People still go to the likes of Amazon and other online stores to buy products because they are trusted and authority sites. New media strategies must take this into account before paying too much money into social commerce.
Currently, the likes of Facebook and twitter are places where you can be influenced using new media marketing to make people buy certain items, but they are not the first place you would go to buy products themselves. The very nature of social media therefore makes the translation into sales problematic. Although Facebook are trying to correct these deficiencies in the layout of their social network, through affiliations with the likes of eBay, it doesn’t necessarily mean still that social media will be the place to look for the best deals on particular products. For this to happen, Facebook will have to start commercializing the site a lot more. To simplify things you might consider the service create website that saves time.
Advertising, and special offers via Facebook groups may become more prevalent. There will certainly be other methods that we haven’t thought of yet to make buying an easy option through social media. These new media strategies will have to create a balance however as over commercializing of an ostensibly social network could actually lead to people being put off by such overt advertising. Abacklash of sorts may ensure, which may lead to such new media marketing becoming less effective.
One great example of this already is how celebrities on Twitter tweet insert branded products into their tweets for commercial purposes. If there is a more obvious way of advertising on a social media website I haven’t seen one, and it must be made clear that such tactics could be one of the least effective new media strategies out there. It could very well influence some people’s buying habits but it could also have an opposite and negative effect on the branded product advertised too, as well as the celebrity involved.
No matter what happens though, it must be said that consumer purchasing behaviors have been irreversibly altered by the rise of social media. Better internet connections over the last 10 to 15 years have led to faster web searches and slicker speeds on websites, making it a great deal more convenient and faster to buy products via the internet.
The rise iPhones, android phones and tablet devices which possess fast mobile internet access, means that taking advantage of new media for businesses is integral for their long term success. New media strategies therefore have to be focused on taking advantage of these changes in the markets. Like natural selection, those who fail to adapt will die and businesses must therefore understand the new circumstances which they are in. Using social commerce is going to be a vital component in the future and therefore businesses must start understanding its effective uses right now. New media marketing through social media is a two way process. Consumers can benefit from news and offers through the companies themselves but also companies can better understand their customers, allowing them to make better decisions on selling products in the future.
Remarkably only 10% of the world’s top 500 companies currently employ “f-commerce,” this will begin to change over the next few years. Although it may take time for these new media strategies to become the norm, there are a lot of people betting that such commerce through social media will become more and more popular over the coming years so it is best to get started now and capitalize on a growing market which is only likely to increase in size.
Political New Media Strategies
Anyone following the news in recent months couldn’t have failed the notice the influence of social media in the Arab Spring. New media strategies to topple dictators has no doubt been critical in the likes of Egypt and Libya, and even last year in the failed rebellion in Iran. Utilizing the likes of Facebook and Twitter has also been adopted by politicians generally too. According to Dr Ciaran McMahon of the Dublin Business School, social media and new media strategies can be influential in who you vote for in election.
Barack Obama used such strategies to win the Democratic nomination in the US presidential campaign before using the same techniques to get himself elected president in 2008. In a more technical study however, assessing the latest Irish general election, McMahon compared politicians with social media accounts to those without in regards to votes in the election.
In the poll carried out, McMahon discovered that those with Facebook accounts had on average twice as many votes counted for them as those who didn’t have an account. 4402 people was the average for those with accounts, while 2100 people was the average without. The same poll was carried out for Twitter with those with Twitter accounts receiving on average 4885 votes to those without 2,676 votess.
McMahon wrote that 57 per cent of politicians had twitter accounts in the Irish general elections, a percentage which will no doubt go up when politicians start to realize that interacting directly with potential voters through the use of new media strategies is far more effective that going door to door asking for people’s votes. No doubt, a significant player in the disparate nature of these results is that young people are disproportionately the people who use social media. Due to the fact they are normally the most indifferent or distant from the political process, it can really help boost numbers to a politician’s overall vote. You should also check the benefits of Ashwagandha.
New Media Strategies Utilized In the Assist of Justice
In a report by the Washington Post not long ago, the police reported how they used Facebook to find a gang member who was allegedly distributing ecstasy. Someone at the Prince George’s County Department searched for his user profile on Facebook and as well as finding a few rants against the police, they found a photo of the assailant in a very distinct teal and purple shirt.
In only a few hours after having this photo sent out to officers on the streets, the alleged drug dealer was spotted and very quickly arrested by law enforcement officers. Police and federal agents are now having to use new media strategies more and more to find criminals. The reason being is that drug dealers and criminal gangs are utilizing social media and social networking sites more frequently than ever to organize their criminal operations. They can broadcast cryptic messages through their Facebook pages and they can also even find new members utilizing the social media network.
Ironically however, as you have read above, it can also lead to a criminal’s downfall. Gangs use such sites to boast about their weapons and violence, uploading photographs which law enforcement agencies can then use to identify suspects. The networking between individuals on the site can also help agencies track down friends and possible fellow gang members, who could very well be accessories to a crime carried out by an individual.
Facebook and MySpace, two of the biggest social media sites, are therefore very popular and widely used by Federal agents and the police themselves to identify and pickup suspects. It is especially easy for police officers if security settings on such social network pages are left open to the public, but if they are private, the police have ways of getting in using new media strategies. An undercover officer from Prince George’s “friended” a number of gang members via Facebook and therefore had access to many of the messages gang members were sending to each other.
In fact the use of new media strategies to find potential suspects has become so widespread that in Washington D.C., officers draw up a weekly report for detectives, which has all of its information sourced from Social Media sites. The information can inform the police on neighboring gangs and whether they are alliances or enemies between certain groups.
New media strategies and new media marketing can therefore help with an array of different activities. I hope this website can provide you with the resources and information needed to go forward with your own particular venture, whether that is either for a company’s commercial advantage or for your own personal benefit. Many thanks for visiting newmediadude.com and makes sure to check all the other posts and pages to read up more on new media strategies.
